Improving Patient Acquisition at Your ASC
Patient loyalty is of the utmost importance at your healthcare clinic or ASC. Ensuring optimal care and prioritizing the patient experience are essential to improving patient retention within an ASC. However, maintaining patients can be more difficult than it seems, especially with the plethora of online resources that give patients unlimited access to qualified doctors. Now, it has become essential for medical professionals to reflect on their practices and review the patient experience within their practice to optimize it and make patients more likely to return.
Is your practice struggling to retain and acquire patients? BEST Health System partners with ASCs to help them improve their marketing efforts and connect with pre-qualified patients. Additionally, BEST works closely with the clinic to understand any challenges that could potentially prevent patients from wanting to return. Continue reading to learn more about improving your clinic to improve patient acquisition.
3 Ways to Find Qualified Patients
Improving patient acquisition at your ambulatory surgery center (ASC) is crucial for ensuring the sustainability and growth of your practice. By actively focusing on patient acquisition strategies, ASCs can increase patient volume, boost revenue, and solidify their reputation in the healthcare industry. Here are three ways to improve patient acquisition at your ASC, and how to achieve it with the help of BEST Health System.
- Employ Experienced Patient Care Coordinators. Patient care coordinators (PCCs), sometimes referred to as call center agents, are often the first touchpoints for patients inquiring about an appointment at your ASC. Experienced patient care coordinators have a wealth of knowledge in their respective medical specialties and provide patients with more detailed treatment descriptions, insurance information, and other forms of support. BEST Health System partners with ASCs and provides our in-demand patient care coordinators to improve the patient acquisition process. Our PCCs find pre-qualified leads and work with them to see if treatment is the right option for them.
- Organize Direct-to-Consumer Campaigns. Directly targeting specific individuals through advertising campaigns is an important way to attract the correct leads. Sporadic marketing campaigns with no specific intention are less likely to pick up leads and are significantly more expensive. Ultimately, the ROI on nontargeted campaigns is very low, making direct-to-consumer campaigns the better option. When partnering with BEST Health System, we can take these campaigns off your hands. Our team of marketing experts implement and monitor direct-to-consumer campaigns to ensure success.
- Utilize Modern Software. Modern software including Salesforce and CallRail are essential when acquiring and retaining patients. These systems help PCCs track down pre-qualified leads who are actively seeking treatment. In this modern day of healthcare, ASCs are expected to utilize updated systems to improve the patient acquisition process. BEST Health System’s patient care coordination team utilizes these systems to deliver pre-qualified leads who match insurance and are actively seeking treatment.
Partner with BEST Health System to Improve Patient Acquisition
BEST Health System partners with ASCs to improve patient acquisition, improve marketing efforts, and optimize the patient experience. As an ASC ourselves, we understand the complexities within the healthcare industry. Therefore, we are passionate about partnering with ASCs to help them improve their systems and attract a loyal patient base.
Are you interested in learning more about partnering with the team at BEST Health System? Connect with us today.
