Learn About BEST Health System’s National Pain & Spine Growth Partnership Program from CEO Bill Horne
In 2004, I underwent a successful minimally invasive spine surgery to alleviate my chronic back pain. This procedure lit a fire inside me to advocate for more thorough and accessible chronic pain care, ultimately catalyzing a significant career change. At the time, I served as the CEO of a Golf Management and Sports Event Services firm, while also maintaining a personal passion for the game of golf. My chronic pain held me back from the activities I enjoyed the most. Discovering minimally invasive surgery allowed me to get back to a more active lifestyle and helped me achieve relief within weeks. I couldn’t help but think–why aren’t these transformative procedures more readily accessible to those who need them?
After my first-hand experience with this technology, I was inspired to invest in it and launch a company to help other patients achieve the same relief. Fueled by passion and supported by an extraordinary team, I became the founder of one of the world’s leading spine surgery practices, a healthcare marketing powerhouse, and a highly successful call center team. By the time I retired, our operations had spanned seven states, providing care to nearly 2,000 patients monthly, each on a journey to reclaim their most valuable asset: their health.
Our motivation to create this program is driven by the industry-understood challenges associated with collecting high-quality leads. At BEST, our key to success relies on our multi-skilled team with expert training and complementary specializations in healthcare and modern digital marketing. Our call center’s Patient Care Coordination Team educates, prequalifies, inspires, and builds rapport with these patients. This is the secret to ensuring patients feel valued and attend their appointments. At the same time, it helps our partner physicians optimize their schedules by filling clinic hours with patients who genuinely require care, enhancing efficiency and satisfaction for all involved. This dual benefit fosters trust, builds stronger patient-provider relationships, and ensures that critical healthcare resources are effectively utilized. This program introduces solutions to common challenges facing healthcare systems, and through it, we are excited to help your practice achieve a new level of success while increasing patient access to quality chronic pain care.
The National Pain & Spine Growth Partnership program is an exclusive network of top-performing healthcare clinics led by myself and the rest of the skilled Executive Team at BEST Health System. This program connects high-performing healthcare clinics with prequalified patients seeking chronic pain, spine, and orthopedic care. Through this partnership, practices can anticipate monthly patient intake to increase by 20-35 patients, driven by a comprehensive range of digital marketing efforts, national cable and streaming television commercials, and an in-demand call center.
Meet Our Executive Team Behind the BEST Program
Learn more about my motivation for creating the National Pain & Spine Growth Program and meet the rest of our Executive Team.
Bill Horne, Chief Executive Officer
I am proud to serve as the Chief Executive Officer of BEST Health System. Previously, at Laser Spine Institute, our programs helped over 75,000 patients find meaningful relief from long-lasting spine and neck pain. Our team achieved this stunning success through the utilization of performance-based marketing campaigns combined with an efficient patient acquisition cycle that turns prequalified leads into patients. Now, I am proud to work with many of the talented leaders from Laser Spine Institute again to create a new standard of healthcare and help existing practices achieve success.
Gary Mancini, Chief Operating Officer
Gary Mancini is the Chief Operating Officer of BEST Health System responsible for sales and marketing management, personnel development, patient service, and strategic planning. Previously, I worked with Gary when he served as the Senior Vice President of Patient Services at Laser Spine Institute. At BEST Health System, Gary leads a 150-employee call center team, has coordinated 90,000 spine procedures, and coordinates ASC and clinic operations.
Briley Cienkosz, Chief Marketing Officer
Briley Cienkosz is the Chief Marketing Officer at BEST Health System. She specializes in direct-to-consumer marketing, cross-channel marketing, performance marketing, brand development, and public relations. Previously, I worked with Briley when she served as the Chief Marketing Officer at Laser Spine Institute, where she managed a $40M+ annual marketing budget and achieved a 30+% conversion rate.
Mark Andrezejewski, President & Chief Financial Officer
Mark Andrezejewski is the President and Chief Financial Officer at BEST Health System. Previously, he served as the Chief Financial Officer at Laser Spine Institute, President & Chief Operating Officer at Minimally Invasive Spine Institute, and Chief Executive Officer at Alliance Physical Therapy. At BEST, Mark is responsible for financial stewardship, strategic planning, executive management, and operational focus.
Berkay Gulcan, Vice President of Strategy and Corporate Development
Berkay Gulcan serves as the Vice President of Strategy and Corporate Development at BEST Health System, bringing advanced expertise with a Master’s and PH.D. in Industrial Engineering. With a strong mathematical modeling and optimization background, Berkay plays a pivotal role in shaping the strategic direction of BEST Health System’s partnership program. His contributions span growth initiatives, marketing operations, and advanced analytics, including refining streaming platforms and targeted cable television strategies to maximize impact and lead generation.
Grant Barlow, Neuromodulation/SCS Expert
Grant Barlow is our Neuromodulation/SCS Expert. Previously, he worked at Boston Scientific as a Clinical Specialist then Abbott as a Neuromodulation Senior Territory Manager. Grant is responsible for ASC development and optimization, contract negotiations, revenue cycle, and personal injury/workers’ compensation. Grant is an asset to our team and consistently works to improve the patient experience and ensure BEST stays at the forefront of neuromodulation technology.
How BEST Health System Powers Patient Acquisition Efforts
Our National Pain & Spine Growth Partnership program is your healthcare brand’s door to success. In addition to our Executive Team, our industry-leading staff consists of cross-channel marketing experts specializing in digital marketing and cable/streaming advertising, highly trained patient care coordinators, CRM professionals, campaign managers, and industry-specific content creators.
By joining our exclusive network of top-performing healthcare clinics, your practice will enjoy the benefits of BEST Health System’s in-demand marketing team, call center, advertising opportunities, and state-of-the-art technology stack, including Salesforce, RingCentral, and CallRail. Our comprehensive approach to our partnerships ensures success and helps practices unlock new opportunities for patient acquisition, including paid search engine marketing, social media exposure, access to the BEST patient base, call agents, and more.
BEST Health System’s National Pain & Spine Growth partnership provides practices with the opportunity to achieve national recognition through targeted television commercials aired on streaming platforms and cable television. This widespread exposure offers an opportunity for regional and local healthcare brands to enhance their credibility while simultaneously reaching nearby patients through spot television advertising.
Unlock Your Practice’s Potential with BEST Health System
With two decades of expertise in direct-response patient acquisition, I am proud to lead this program to help other practices achieve the desired success. More importantly, I am thrilled to have the opportunity to increase accessibility for patients seeking relief from their chronic pain concerns. BEST Health System’s National Pain & Spine Growth Program sets out to connect practices with patients actively seeking relief from their chronic pain concerns. Together, we can help practices and patients find exactly what they’re looking for.
Discover the potential of your healthcare brand by partnering with our team at BEST Health System.
